The rapid rise of mobile has changed how people consume and engage with ads and it has created varies challenges for advertisers. With creative responsible for the largest contribution to your digital performance our team has formulated a process guaranteed for creative success.
At Salvo Media our campaign managers work directly with the creative team to build interactive creative that drives performance.
Our creative feedback loop allows us to maximize our creative output by improving on what we know works best for each of our clients. This aspect of our business is key to scaling your brand.
When you breakdown all the elements that go into an ad, you’ll see that creative is king. The creative element is the most influential factor driving sales from your advertising campaigns. A Nielsen’s study found that creative consists of an astounding 47% of the overall sales lift, others list this number as high as 65%. One thing is certain, media continues to play a larger role and cannot be ignored.
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