Tiger Fitness
A brand that goes above and beyond to ensure their customers are taken care of. Not only do they keep their prices low, but their exceptional customer service team provides free samples on every order to continuously expand their products and grow their loyal customer base.
Strategy
To broaden their customer base and reach more growth, our team dedicated more spend towards prospecting which effectively lowered CPMs and CPAs. With full exclusions in our audiences, we targeted users based on key workout and gym interests as well as lookalikes from their top existing customers.
Testing different messaging to different groups combined with experimenting with several landing pages, we were able to improve conversion rate and find a winning formula.
This resulted in a lower cost per purchase and a more efficient return on ad spend.
