HOLD
UNTIL
SAFE
Safetrek
The app that protects you at home and everywhere else. With a press of a button, SafeTrek can trigger a request to emergency services
In-App Purchases
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Lower Cost per In-App Purchases
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Free Trial Starts
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Strategy
By implementing videos that demonstrated various scenarios in which the app would be most needed and displaying the ease of use, SafeTrek saw an immediate boost in downloads. Upon seeing such success we continued to double down on spend as the increase in downloads led to more Trials and ultimately to In-App Purchases. Soon after SafeTrek completed a round of funding in the millions and was later acquired by Nest.
