People love Tecovas! Their customers go wild on the comment section of our ads. The challenge was tapping into other markets outside of Texas. Taking the cowboy out of Texas and into the city required several video productions focusing on several environments which included Downtown LA, Santa Monica, & Venice. Upon implementing these videos we noticed an uptick across the U.S. and we were able to squeeze more out of our audiences. This allowed us to significantly increase our spend while improving our other KPIs.